Surfing (F)un-employment

I attended my first career fair today. I'm not normally claustrophobic, but the sheer amount of people, schmooze and desperation in the air was enough for me to make the event a search-and-employ mission. I scouted out a few companies, pitched myself, handed them my resume and walked out. I needed a latte. Next time I'm developing an all-out battle strategy, which brings me to my next funemployment item. GUERRILLA MARKETING FOR JOB HUNTERS 3.0 IS OUT! It's like finally getting an iPhone 3 when the 4 came out. But lest you be dismayed, here's the highlight reel for the rest of 2.0. It's still chock-full of fantastic tactics. Parts two through four of Guerrilla Marketing detail what you should overhaul in your job-hunting arsenal. If you have a non-specific resume that doesn't state keywords from the job you're applying for, you'll be eliminated from the resume stack. Your resume and cover letter are your sales pitch. Write them as such, (but truthful...

I've enjoyed reading Guerrilla Marketing for Job Hunters 2.0 . The authors divide their massive job-hunting treasure map/survival guide/pep rally into four parts. Each section is packed with advice, cajoling and "Guerrilla Intelligence" sub-sections that detail self-marketing strategies. Levinson and Perry's contention is that the job market is so competitive that ordinary job-hunting strategies are defunct. Therefore, guerrilla tactics -- effective marketing principles and tech savvy -- are de rigeur . The book, published in 2009, reflects the U.S. economic climate and pessimism of the time.  Unfortunately, at least for Part I,  the publishing date also showcases some passe technologies and applications. For example, Alta Vista is listed as a top news search engine. This may be still be true, but they didn't even appear in this article . (To be fair, the article counts both news search engines and individual news outlets as "news sites.") Personally, ...