Friends sometimes ask me what should be put in a cover letter. I've read some cover letter books (boring!), and looked at tons of online examples. Maybe it's the journalist in me, but I always read the ones that tell a story. Don't tell me that you're a great _______, demonstrate that you're a great _____. I loathe the cover letter-speak we use: multi-faceted, creative, utilize, ideal candidate...the list goes on. Gag. I'm a literary ninja. What are you?