Review: Guerrilla Marketing, Part I
I've enjoyed reading Guerrilla Marketing for Job Hunters 2.0 . The authors divide their massive job-hunting treasure map/survival guide/pep rally into four parts. Each section is packed with advice, cajoling and "Guerrilla Intelligence" sub-sections that detail self-marketing strategies. Levinson and Perry's contention is that the job market is so competitive that ordinary job-hunting strategies are defunct. Therefore, guerrilla tactics -- effective marketing principles and tech savvy -- are de rigeur . The book, published in 2009, reflects the U.S. economic climate and pessimism of the time. Unfortunately, at least for Part I, the publishing date also showcases some passe technologies and applications. For example, Alta Vista is listed as a top news search engine. This may be still be true, but they didn't even appear in this article . (To be fair, the article counts both news search engines and individual news outlets as "news sites.") Personally, ...