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Showing posts with the label marketing

Questioning Interviews

One of my favorite parts about working for the county newspaper in college was getting to interview many different kinds of people. Whether it was making a rural borough council member sweat with rapid-fire questions about millage rates, or profiling an Iraq War vet documenting his experiences, each interview spawned more stories than from the interviewee alone. So it is with job interviews: I've come to value interviewers who step out of the "where do you see yourself in five years" line of questioning. The better candidate also needs to offer more than just generic questions. For me, it helps to think like a journalist. What questions would help draw out a good story? Of course, we can't have all good interviewers and interviewees, but that's why these comics from The Oatmeal exist. They're old posts, but classic. My favorite bad interviewee is the mute, only because I like nachos. What's the best question you've asked/have been asked in an i

Cover Me

I have a confession to make. Although I identify myself as a writer, I HATE cover letters. Reading them, writing them -- doesn't matter. There's too much of a tightrope walk between bragging about your accomplishments (eloquently!) and trying not to seem too desperate as you plead your case for job competency. Some people agree with me. Nevertheless, it doesn't seem as if the cover letter plus resume culture will completely fade. Unfortunately, I don't have a surefire way to construct a cover letter to guarantee it'll get read by recruiters. Some like a story. Some prefer a terse, businesslike recounting of your most interesting accomplishments. Others - who knows. I haven't cracked it yet. I recently thumbed through Knock 'em Dead Cover Letters for the umpteenth time. I'll be honest. The book itself is boring, the examples providing inspiration on the level of an eighth grade remedial English class. If you're not a writer, it could provide some

Putting on the Guerrilla Suit

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I attended my first career fair today. I'm not normally claustrophobic, but the sheer amount of people, schmooze and desperation in the air was enough for me to make the event a search-and-employ mission. I scouted out a few companies, pitched myself, handed them my resume and walked out. I needed a latte. Next time I'm developing an all-out battle strategy, which brings me to my next funemployment item. GUERRILLA MARKETING FOR JOB HUNTERS 3.0 IS OUT! It's like finally getting an iPhone 3 when the 4 came out. But lest you be dismayed, here's the highlight reel for the rest of 2.0. It's still chock-full of fantastic tactics. Parts two through four of Guerrilla Marketing detail what you should overhaul in your job-hunting arsenal. If you have a non-specific resume that doesn't state keywords from the job you're applying for, you'll be eliminated from the resume stack. Your resume and cover letter are your sales pitch. Write them as such, (but truthful

Broken Promises

I know, I know, I promised to have the second part of Guerrilla Marketing for Job Hunters 2.0 reviewed by now. But I have a really fantastic excuse. I've been representing these people and these guys , and I've been swamped. I've found that crafting material to pitch to a reporter is much different than being a reporter. I even brought my AP Stylebook to work one day because I thought it'd make my desk more homey. I tried to get my boss to invest in a crackly, ancient police scanner to complete the ambiance, but no dice. Don't fret: the next part of the Guerrilla Marketing review shall be completed soon. Another teaser: I'm also working on the first draft for my SEPTA narrative. Just in time for all the fare changes ! But unlike SEPTA, I'll actually deliver on my promises before the decade is out.

Job-hunting in your native habitat

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If Guerrilla Marketing for Job Hunters 2.0 wants you to practice stealthy cover letter maneuvers and ninja-like resume writing, I'd rather wear a pith helmet, ready to exclaim "Crikey" like a certain Australian naturalist when first observing a dream job -- then go after it. I'm calling it my plot, prepare, pick strategy. I didn't dress up like David Livingstone , but I did use safari-like tactics when I targeted my internship. First, I researched prospective companies in my area that fit my interests and career path. I followed them on Twitter. I read their blogs. I've created Google news alerts for them so I can track their industry activity. In short, I've stalked them like a cheetah stalks an unsuspecting antelope on the Serengeti , except I'm a lot nicer and less likely to feed on your carcass. So how did I finally net my internship? The company tweeted about a summer internship opportunity. I mentioned the tweet in my cover letter, didn

Making (brain) waves

My valiant effort to read and review "Guerrilla Marketing for Job Hunters 2.0" conked out somewhere around the third chapter. It's a jam-packed read, and thus a bit overwhelming. This certainly isn't a pat-on-the-head, you're-doing-the-best-you-can book. I'm (gasp) taking notes. So reading the book is taking quite a bit longer than I expected. It probably also wasn't wise to try to tandem read "For Whom The Bell Tolls." Stay tuned for the final review.